On Milwaukee Website Design
From the Independent providers of precision website design and Internet marketing services for Milwaukee, Waukesha and southeastern Wisconsin.

Relativity Theory of SEO Purchasing

A relativity theory of SEO investmentSEO investments: a new relativity theoryThese days anybody who owns a website is going to be besieged by aggressive SEO sales pitches. You'll be told that your SEO pretty much sucks, and it's damaging your business. Let's get a few things straight.

SEO is an advertising tool which exists alongside and complements all your other marketing channels. Your investment in SEO needs to be apportioned relative to all your customer engagement strategies. The level of investment also should be apportioned relative to measurable traffic goals which you set.

Those goals in turn have to be set relative to other related goals in the arenas of revenue and profits. In other words, investing in SEO needs to be contemplated relative to the entirety of the puzzle. Salespeople shoving this one piece in your face and telling you that you need it are just blowing smoke.

Making SEO decisions rationally is a challenge for many companies because SEO often resides in the domain of IT and is hidden in the budget of IT. Things get done just because they're possible, wasting time and money.

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SEO Optimize Your Page Titles

Less is All

Website owners who sell online rely on web surfers finding their pages through organic searches. The title of a page is less important nowadays with the advent of structured-data markup ("rich snippets"). But it still matters a great deal, and the rules have changed. The so-called "long-tail title" clings to a stubborn fan base among many SEO consultants. My own experience leads in the opposite direction.

Whenever I build a new site with the SEO built in from the ground up, I closely regulate title length and I check it in Google Webmaster Tools. Webmaster Tools will list all pages that have titles Google regards as too long. When Google flags something, Google means business. This system is their way of discouraging brazen keyword stuffing. It's not possible to stuff a mile of keywords into 55 characters. Those 55 characters are now the optimal length of a page title, for the purposes of organic SEO.

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