Should You Advertise on the New LinkedIn?
We go to Google, Yahoo and Bing to shop. We go to social media sites to network and wise off. So here's the 500-lb. gorilla question. Why would you ever pay to advertise to people who by definition are neither shopping nor primed to purchase?
Most of them are going to just shut out the message. Or, if they notice the message, it will make the shallowest of impressions. The message blends into the background noise of the mind, becoming invisible in plain sight.