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The New Mandatory: Responsive Design

Have Website, Will Travel

Worldwide sales of tablets will top 100 million this year. Next year, if the trend continues, tablet sales will surpass notebook sales for the first time. Right now among US mobile subscribers, smartphones outnumber cell phones. With young people leading the way, the way we use the Internet is changing at lightspeed.

Enter the new "mobile-responsive" web design. Pioneered by Twitter, this amazing new technology allows construction of websites that work equally well on all handheld Internet devices. By automatically detecting which kind of device is querying the site, the site cleverly resizes the layout. It's based on a dynamic grid system operating behind the scenes of the desktop view of your website.

We're talking universal optimization of the viewing experience. On any device, wherever there are bars, the site will be easy to use with a minimum of resizing, panning and scrolling. The secret? A fluid layout system which sizes elements proportionately, in percentages, rather than absolute pixel measurements. As an added benefit, pages load faster, and overall functionality improves.

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