Link Up!
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Beautiful visual design isn't enough for a website to rank high in Google. It's vital to also attract abundant inbound hyperlinks from other websites.

Link Up!

Beautiful visual design isn't enough for a website to rank high in Google. It needs to attract hyperlinks from other websites. The number of these inbound links translates into a higher position in the index.

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Inbound Link Building

You need to build inbound links if you're serious about SEO.

Inbound link building services

Just like well-connected people do better in life, well-connected websites rank higher in search engines. The search ranking of your website depends in part on the number of relevant links to it. Building those bridges is one of our specialties.

"Relevant" means that the linking website tangibly complements your website. There's an obvious affinity for your company, your products, your industry etc. Irrelevant junk links will trash your ranking if it's caught by Google.

Over time this branch of SEO has seen its share of black-hat scams. So called "click farms" arose, comprised of sham websites whose only real purpose was to sell inbound links as part of shadowy underground Internet market.

Google eventually put them out of business with two major revisions to its search algorithm called Penguin and Panda. Google stopped simply counting the raw number of inbound links and gave credit solely for relevant inbound links. Websites which had been binging on junk got slammed, seeing their rankings plummet or even being deleted from the Google database.

It's been apparent over time that scamming Google only backfires in the end, Better results can be obtained by fully understanding the rules and playing within them. Google likes websites that are concise, readable, informative, nicely illustrated, organized logically, easily navigated, precisely labeled and containing little or no duplicate content. The search bots will crawl your site and grade it against those unwavering benchmarks.

When you add relevant inbound links to a website in tip-top shape, its rankings will improve. However, adding them to a website that gets a failing grade will probably not matter.

Setting the Table

It starts with website content and design. When a site meets Google's benchmarks, it will be the kind of place visitors frequent and link to voluntarily, without you or us doing anything. It's going to offer free, abundant, useful information. The presentation of content will be highly compelling and user-friendly. Such a website intrinsically invites inbound links. A high organic SEO ranking will be an added, crucial side benefit.

There also are proactive strategies worthy of pursuit. One of them involves reaching out to companies whose interests align with yours. Someone in the same niche or occupying a related one. It's a common practice called link trading. Tools exist to help us efficiently find link trading opportunities for you.

Directory listings (some free, some paid) offer more opportunities. There are a plethora, with value ranging from virtually worthless to off-the-scales. We'll work with you to pick the winners and get your website listed there.

Now it's possible to install technology which makes it easy for others to connect with you via two-way partner links. The app allows visitors themselves to create a link from your website to their website, provided they return the favor. You will have approval authority and ability to delete junk links. That's critical because, unfortunately, robots are running around out there looking for open doors to create backlinks to big-company websites.

On our website, notice the icons at the bottom of every page. They let visitors like and share our content across various social media platforms with one or two simple clicks. At the very top of every page, also see the little RSS icon which offers feeds to potential syndicators of our content, including the Javelin Communications blog.

Make link building a tactical pillar of your overall Internet marketing strategy. But always remember that for best results tactics must work together, pulling in the same direction and never undermining each other.

May We Help You?

May we help you?

Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.

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May We Help You?

May we help you?

Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.

"Thank you, thank you for everything you're doing for us."
"The guy before you, it was like dragging around a limp noodle. You nailed it on the first try."
"With your creativity and imagination, you set a new standard which is going to be very hard to match."
"Wow, that's an awful lot of image for a small company."
"I love that site, it's one of the best I've ever seen. In fact I think it might be the best."
"The thing is, it's not just the design - it's written so damn well!"
"Nothing we accomplished this year would have been possible without that website."
"Congratulations, it's beautiful, Jim, like everything you do."
"Jim, everybody knows that everything you touch turns to gold."

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