Be Found Organically

Organic search engine optimization ("content marketing") is your best long-term SEO investment. We recommend building it in to your new website from the ground up.

Be Found Organically

Organic search engine optimization ("content marketing") is your best long-term SEO investment. We recommend building it in to your new website from the ground up. Be visible in all the major search engines and inspire customers to click through.

Behind The Magic

Cornerstone strategy of Milwaukee SEO: organic content optimization

organic seo mobile

This page peeks behind the curtain for those of you who want to know more about the nuts and bolts of search engine optimization. The focus here: leveraging your website content to rank higher on Google. That's the simple precept of "organic SEO."

Common Sense

One of the big secrets behind the magic of SEO is that a lot of it's not magic at all. Just common-sense courtesy to your visitors. That means clear, simple, descriptive writing that gets right to the point and includes calls to action. It renounces jargon and avoids stuffing the content with search engine keywords. There's a place for those, but your actual articles must use them discretely and judiciously. So, this aspect of SEO is much more about competent wordsmithing than about technical wizardry.

Staking Out Your Keyword Space

SEO also is the art and science of envisioning the keyword phrases which Web surfers are likely to type in to find a company like yours. Your competitors, if they're on the ball, already own the big common ones. The SEO practitioner knows how to scope out the high-power keywords currently in play in your online market sphere. Independent of what your competitors are doing, online programs exist which will generate and assess the relative power of other potential keywords. If you're trying to break into a keyword niche, consider mining non-obvious permutations that are being fought over less fiercely.

Many dynamic add-on apps are available to help your new website grab attention, engage visitors and automate common tasks.

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We can keep your website simple, clean and bright, or jazz it up with a wide range of amazing plug-in programs. Here are some of our favorites apps, many of which are in play for you to experience on this website. We never mark up the price of optional software. Additional labor will be charged however for its installation, configuration and customization.

We can keep your website simple, clean and bright, or jazz it up with a wide range of amazing plug-in programs. Here are some of our favorites apps, many of which are in play for you to experience on this website. We never mark up the price of optional software. Additional labor will be charged however for its installation, configuration and customization.

smart slider3 2Smart Slider 3

This app by Nextend powers the banner slideshow on top of our homepage. It's the best image slider on the planet and can also display video feeds. So flexible, it can display any kind of content, limited only by our imagination. Developer website

 

easy parallax2Easy Parallax

The Easy Parallax module from Aikon CMS allow us to display dynamic content in wide-screen format with rich, scroll-animated backgrounds. Also featured on our front page. Developer website

 

form makerForm Maker

Form Maker from Web Dorado does exactly what it says, beautifully. An extremely versatile component. We often use it for complex reservation and registration systems in conjunction with a shopping cart. Developer website 

 

vic restaurants

 Vic Restaurants

From E4J, complete and amazingly flexible table reservation system, plus carryout order taking and payment, for restaurants of all sizes and categories. Developer website

 

form2contentForm2Content

From Open Source Design, this amazing app allows authorized site users to upload text, images, graphics and attachments directly to a web page, ready to publish. Developer website

 

contact enhanced2Contact Enhanced

From Ideal Extensions, Contact Enhanced allows us to build out extremely sophisticated contact systems for routing users to the right person in your organization. Developer website

 

hikashopHikashop

For the money, the best e-commerce app available. Create simple stores or you own amazon.com. Sell virtually anything including virtual products. Developer website

 

infyways2Pop Any Article

From Infyways, this deviously compact little plugin allows us to display web pags as dynamic popups. Featured on the Javelin homepage. You're looking at it in action right now. Developer website

 

animate itAnimate It

From eLeopard, does what it says, cleanly and economically. We can animate any content on the website, applying a vast range of eye-catching effects. Featured on the Javelin homepage. Developer website

 

easyblog2EasyBlog

Stack Ideas makes the best blogging platform we have ever seen, bar none. It powers our own blog. Company offers some of the best technical support in the business. Developer website

 

easy socialEasySocial

Also from Stack Ideas, EasySocial allows you to create your own social media site, except better than Facebook. Developer website

  

acy mailing2Acy Mailing

From ACBYA, installs to your website, integrates with your own user database, for broadcasting slick e-blasts and digital newsletters. Much more powerful than Constant Contact, and you own it, with no annual fee. Developer website

 

ari easy sliderEasy Slider

From ARI, this clever and compact app allows us to place dynamic content sliders anywhere we want on your website. Easy to master for users. Displays not just images, but also article text. Developer website

 

Your website CMS lets you update and manage your content without having to learn any code.

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At Javelin Communications, there's only one brand we're interested in promoting. Yours.

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Keyword Deployment

Here's where things do start to get really technical. Any website nowadays should have built-in an SEO database management program like the one we use at javelincommunications.com. It allows the skilled operator to custom-tailor page titles, page descriptions and page addresses. In all three of those critical elements, your keywords need to be embedded. But it must be done in a creative way that endows the listing with what webmasters call "clickworthiness;" the content has to be catchy and descriptive, or nobody clicks.

Simply packing in mega keywords will actually hurt you because you won't build traffic. (Remember that traffic, however you get it, is a major driver of search engine ranking.) There are best-practice technical guidelines for how many characters you can use and how best to deploy keywords in page titles, meta descriptions and content. By the way, SEO also can be applied to your pictures and graphics. Just as critically, it should become part of your site architecture. We can actually inject keywords into your website's DNA.

The technology that enables all of this is very powerful and very complicated. It's easy to screw up, unfortunately, causing tons of broken links and "not-found" pages in your Google results. Just to master the programming takes time and considerable experience. SEO content optimization also takes a lot of time to accomplish, not just because of all the keyboarding but because of all the thinking. Again, we're not talking about magic, but the know-how behind SEO is definitely arcane.

Search Engine Propagation

The job doesn't end when your content has been properly optimized. Your old content will remain cached and available for two to three weeks. Why? Search engines send out spiders to catalogue ("crawl") your website. But only at sporadic intervals. It will stay that way unless the spiders are alerted that major changes to the site have occurred. The SEO practitioner will do that for you, so your new listings get inventoried fast. There's also a way to push individual pages into your search results overnight; and obtain overnight deletion of any obsolete pages cluttering up your search results. Obsolete pages also can be redirected to newly optimized pages, so you don't lose traffic during the transition.

Site Performance

If your website is slow and balky, that's hostile to visitors. Accordingly, Google will dock your page ranking. It's possible to speed up sites with aggressive caching and by optimizing image sizes so that they don't eat up excessive memory. There are other fairly simple behind-the-scenes techniques to compress the programming scripts which run the website. Performance can generally benefit from keeping your site lean, clean and tidy. Delete anything you're not using and save it somewhere else besides your website server. Eliminate duplicate content, especially. All that old junk is going to slow the website down every time a user clicks to open it. 

Mobile optimization must be viewed as a subset of Google's mandate for good site performance. Non-mobile sites will automatically get a lower quality grade. Compare two webites which have equal quality in desktop view. The only difference is that one has been mobile optimized. The non-mobile site will be classified as a weak performer and assigned a lower position in the index. 

We Humbly Suggest

Our constant refrain to clients: It's worth the extra money to have us content-optimize the site at the same time we build it. You're eventually going to get into SEO anyway, if you expect your website to deliver new customers. Launch the new site, and your new SEO, together with a bang.

May We Help You?

May we help you?

Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.

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Our Design Approach

May We Help You?

May we help you?

Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.

"Thank you, thank you for everything you're doing for us."
"The guy before you, it was like dragging around a limp noodle. You nailed it on the first try."
"With your creativity and imagination, you set a new standard which is going to be very hard to match."
"Wow, that's an awful lot of image for a small company."
"I love that site, it's one of the best I've ever seen. In fact I think it might be the best."
"The thing is, it's not just the design - it's written so damn well!"
"Nothing we accomplished this year would have been possible without that website."
"Congratulations, it's beautiful, Jim, like everything you do."
"Jim, everybody knows that everything you touch turns to gold."

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